Vegan Snack Brand CRAVE Are Launching In Sainsburys

Vegan snack brand CRAVE has secured listings in selected Sainsbury’s stores for its recently re-launched snacks: Pickled Onion Noughties and Hot & Spicy Hot Dawgs. Both are vegan and free from allergens without compromising on taste.

A tongue-in-cheek approach

Crave’s playful attitude has resulted in some cheeky stunts which have proven to be effective, including an e-van outside of Sainsbury’s HQ which read; “Dear Sainsbury’s, We got sued, please stock us so we can pay our legal fees. Thanks, Love Crave x”.

Created by food consultant and former chef Rob Brice, Crave has developed products which are for everyone to enjoy, whether you’re vegan, have an allergy or not. “We are overjoyed to have Sainsbury’s on board in our quest to banish blandness! For those with allergies or a preference for a vegan diet, the days of searching for tasteless snacks are over”, explains Rob.

CRAVE’s journey this year hasn’t been boring; to say the least! A cease and desist was issued from big multinationals which led to CRAVE re-launching some of the named products. It has been a tumultuous few months, but this backing from Sainsbury’s shows that perseverance pays off and the free-from and vegan market is very much in demand.

 Product Details

PRODUCT: CRAVE Pickled Onion Noughties Sharing Bag
DESCRIPTION: Pickled Onion flavour maize snack. Free from milk and gluten. Suitable for a vegan diet.
PRICE: from £2.00 for an 80g bag.
LISTING: Available in 198 Sainsbury’s stores and online from 10th September 2023

PRODUCT: CRAVE Hot & Spicy Hot Dawgs Sharing Bag
DESCRIPTION: Hot & Spicy flavour maize snack. Free from milk and gluten. Suitable for a vegan diet.
PRICE: from £2.00 for an 80g bag.
LISTING: Available in 198 Sainsbury’s stores and online from 10th September 2023

The author
This post was written by Pia Werzinger
As Viva!'s Food and Cookery Digital Media Manager, Pia is keeping you up to date on the latest recipes and vegan food news.