Whether you’re looking to elevate your Sunday roast or planning a festive feast this year, THIS™ has unveiled its new product, THIS™ Isn’t Roast Chicken & Stuffing, a plant-based chicken crown.
THIS™ has spent the last twelve months working hard on its new product development, resulting in a plant-based chicken crown made of a blend of soya and pea protein, with stuffing in the middle and topped with a delicious garlic melt and a sage sprinkle making this the perfect centrepiece for any Sunday roast, a family and friends gathering or festive meal.
Plant-based market leaders
In the last 3 months alone THIS™ has added £1.6m to chilled meat-free, holding its place as the fastest-growing brand in the category (IRI Temple Total Grocery). Now the largest independently owned brand in the sector, the London-based meat alternative business is forecast to hit £20 million of revenue this year, over 50% up the prior year’s performance. The brand was also named by Alantra as the UK’s fastest-growing food or drinks company.
A new way to celebrate a special meal
Andy Shovel, Co-founder and Co-CEO of THIS™ comments: “Up until now going plant-based on a Sunday or in a festive period has been where hopes and dreams go to die. Nut roasts? More like not roasts. We genuinely feel like we’ve fixed it with our new Roast Chicken & Stuffing.”
The new innovation joins THIS™ Isn’t Pork Pigs In Blankets, the limited edition successful festive treats which will be returning to shelves for the third year in a row in upcoming months. The new roast follows the brand’s WH Smith and Boots food-to-go range launch and international launch earlier this year.