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All recipes are deliciously vegan.



Lose pounds, save pounds, never feel hungry and reduce your risk of killer diseases – that’s the message behind a scientifically-sound diet from Viva! Health.

The V-Plan Diet is firmly based on scientific research and does work. Research shows it can produce greater weight loss than Atkins, Weight Watchers or the Zone diet (1). Just as importantly, it can cut people’s risk of chronic diseases, such as heart disease, strokes, diabetes and certain cancers.

The 40 page V-Plan Diet is loaded with simple advice and inspiring recipes to help weight watchers put these healthy eating guidelines into practice immediately.

One of the greatest health problems facing the world is obesity and the V-Plan Diet helps to reform people’s eating habits. Just how desperately it is needed is highlighted by the VVF’s newly-published Globesity report, a review of the science behind the diet and an explanation of how meat and dairy are at the core of the world’s expanding obesity epidemic.

Research by the American Cancer Society on 75,000 people over a decade found that the one food most associated with weight gain was meat. This is supported by the UK National Diet and Nutrition Survey, which reports that meat and meat products are the leading source of fat in most people’s diets.

Study after study shows vegetarians and vegans are slimmer and healthier than meat eaters, with lower risks of diabetes, heart disease and cancer and the expectation of living longer.

Obesity is also increasing rapidly amongst children and the plant-based V-Plan Diet is eminently suitable for them too.

Campaign resources

Find out how you can get slim and stay slim and reduce your whole family’s risk of killer diseases. More...

Write to fight flab

Viva! Health’s Globesity report shows meat and dairy are at the core of the world’s expanding obesity epidemic – and plant-based diets the solution. We urge you to help spread the word about this important research. Click here for a sample letter to send to your local MP and/or newspaper.


Dansinger ML et al, 2003. One year effectiveness of the Atkins, Ornish, Weight Watchers and Zone Diets in decreasing body weight and heart disease risk. Presented at the American Heart Association Scientific Sessions, November 12, 2003, Orlando, Florida.

Berkey CS et al, 2005. Milk, dairy fat, dietary calcium, and weight gain: a longitudinal study of adolescents. Archives of Pediatric and Adolescent Medicine; 159 (6): 54